German Sustainability Prize 2022 AWARD!
Sonett, manufacturer of ecological laundry and household cleaning products, has been awarded the German Sustainability Prize 2022. The company was winner in the category of Transformation in Society. The judges honoured Sonett’s many endeavours to transform society in a way to be more sustainable.
Ecological Quality
The judges reasons that: “Sonett’s laundry and household cleaning products are produced following strict sustainable guidelines. This applies to the products made of 100% biodegradable, purely plant-derived and mineral raw materials as well as to the packaging.
Foundation Enterprise
But the company goes even a step further and has established itself as a foundation enterprise. Apart from reinvestment, profits are used to distribute to employees, social institutions the company set up on their own, and as donations for research and welfare purposes, amongst them being the promotion of common-good initiatives for water research, biological seed development as well as remedial and artistic cultural projects.
Social Quality
Sonett’s cooperation with the Camphill Workshops Lehenhof for people in need for special care, further remedial institutions as well as the Rehab Clinic for Drug Addicts ‘Seven Dwarfs’ influenced the decision: “Furthermore the enterprise supports social respectively societal inclusion and support of people who have problems in finding a job on the regular job market, thus offering them a new perspective.” It was also appreciated that every year the Sonett Non-profit Foundation puts approximately 200,000 Euros at the disposal of social and cultural initiatives.
New legal form of enterprise
Moreover, the jury explained that: “On a political level Sonett demands the establishment of a new legal form of ownership, the “company with restricted assets” and, by doing so, wishes to promote turning away from sheer profit orientation towards economy of common good.
Modern Understanding of One’s Role
Also properly acknowledged was the fact that “the top management of the enterprise as well as the management of the departments consistently are filled with two people, in order to promote cooperation and a modern understanding of one’s role and, above all, synergies from individually contrasting natural abilities.”
Responsibility for Water
For more than 40 years Sonett has set standards in the organic industry as pioneer for ecological laundry and cleaning. The concern and responsibility for water as the essence of all life have been Sonett’s initial motivation. Sonett exclusively uses 100% degradable raw materials such as plant-derived soaps and minerals, e. g. soda and silicates. Sonett completely refrains from using petrochemicals, genetic engineering, nanotechnology, microplastics and artificial fragrances. By doing so, Sonett supports water in its cleaning power at the same time promoting its rapid return to and reintegration into the natural cycle. Thanks to rhythmicised producs, nature is to be given back vitality. “It is our intention to give back to nature more than we take from it”, Sonett’s Executive Manager, Beate Oberdorfer points out.
As early as 1974
Sonett introduced “Washing in a modular system” onto the market. In this system it is possible to separately measure out three components, the active washing substances, the water softener and the bleach complex, taking into account the local water hardness and the degree of soiling. In 2019 Sonett’s laundry products in the modular system was winner of “Ökotest” in comparison with 23 conventional laundry detergents sold in supermarkets and three brands from health food shops.
Sonett also considers itself pioneer in the social structuring of the company. The enterprise is managed in a spirit of partnership, and the capital shares are owned by a Foundation. Sonett’s philosophy is that a company should exist on account of its tasks and not because of profit. Sonett’s profits remain in the company, are distributed amongst the employees and are channelled into the Sonett Non-profit Foundation. The company cannot be sold nor is it inheritable. Thus, the enterprise will always be managed by the best, independent of inheritance and investors.
Photo captions: Pleased about the German Sustainability Award 2022: Gerhard Heid (member of Sonett Executive Management) and Rebecca Kramer (Marketing and extended Executive Management of Sonett). Photo: Dariusz Misztal.